Esports is a revolution that has changed the modern definition of “sports.” Yet even the most experienced strategic marketers have questions about the appropriate approach to esports—how to impact and derive value from the gaming ecosystem.

GMR has answers to those challenges. We have conducted an in-depth proprietary study to shed light on enigmatic esports players and fans. Written by subject matter experts Dave Rosenberg and Matt Hill, Esports Marketing: Start with the Consumer pairs original research with brand insights and recommendations drawn from our 15+ years of gaming experience. You’ll learn how to approach specific demographics, identify the most effective marketing tactics and establish strategic partnerships in this rapidly evolving space.