It’s common knowledge the gaming industry has been growing for years. So, it’s no surprise while other industries have struggled with challenges associated with COVID-19 over the past two years, gaming has been able to accelerate and expand its growth. According to Insider Intelligence, by year-end 2022, over half of the U.S. population—179 million—will be actively playing video games at least once a month. 

As brands seek new ways to engage and activate with this massive consumer base and associated industries across esports and the metaverse, it's important to take a step back and understand the nuances of Gaming culture, in order to build consumer trust and engagement. This report can help.